SEO

SEO è l’acronimo di Search Engine Optimization (dall’inglese “Ottimizzazione per i motori di ricerca) e individua un insieme di attività volte ad ottimizzare un contenuto (pagina o articolo) o un intero sito in chiave di posizionamento sui motori di ricerca.

La SEO si suddivide in due attività fondamentali: Indicizzazione e Posizionamento.

Le attività per l’ottimizzazione possono essere raggruppate in due grandi branchie:

On-site: attività svolte sul sito, come l’ottimizzazione dei title, delle meta description e degli alt tag delle immagini
Off-site – attività svolte al di fuori del sito, come link building, guest posting e backlink.

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Analytics

I cookie analitici vengono utilizzati per capire come i visitatori interagiscono con il sito web. Questi cookie aiutano a fornire informazioni sulle metriche del numero di visitatori, frequenza di rimbalzo, sorgente di traffico…

Cookie	Durata	Descrizione
__gads	1 year 24 days	The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-139231528-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
uid	1 year 1 month	This is a Google UserID cookie that tracks users across various website segments.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

Marketing

I cookies di Marketing vengono utilizzati per generare inserzioni rilevanti e campagne di comunicazione per i visitatori. Questi cookies tracciano i visitatori attraverso i siti web e raccolgono informazioni per fornire inserzioni personalizzate.

Cookie	Durata	Descrizione
ab	1 year	Owned by agkn, this cookie is used for targeting and advertising purposes.
CMID	1 year	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO	3 months	CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS	3 months	CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
CMST	1 day	Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
d	3 months	Quantserve sets this cookie to anonymously track information on how visitors use the website.
DSID	1 hour	This cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID.
id	1 year 1 month	Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
KADUSERCOOKIE	3 months	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KTPCACOOKIE	1 day	The cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
mdata	1 year 1 month	This cookie is used by Media Innovation group and registers a unique ID to identify a visitor on their revisit, in order to show them relevant ads.
na_id	1 year 1 month	The na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.
na_rn	1 month	The na_rn cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_sc_e	1 month	The na_sc_e cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_sr	1 month	The na_sr cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_srp	1 minute	The na_srp cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_tc	1 year 1 month	The na_tc cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
ouid	1 year 1 month	Associated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.
ov	1 year 1 month	This cookie is set by the provider mookie1.com. This cookie is used for serving the user with relevant content and advertisement.
pxrc	2 months	This cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed.
rlas3	1 year	RLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
u	1 year	This cookie is used by Bombora to collect information that is used either in aggregate form, to help understand how websites are being used or how effective marketing campaigns are, or to help customize the websites for visitors.
uuid	3 months	MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.

Cookies tecnici

I cookies tecnici sono essenziali per il corretto funzionamento del sito. Questa categoria include solamente cookies che assicurano le funzionalità di base e di sicurezza del sito. Questi cookies non registrano nessuna informazione personale.

Cookie	Durata	Descrizione
cookielawinfo-checkbox-analytics	1 anno	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-marketing	1 anno	This cookie is set by the GDPR Cookie Consent plugin to store the user consent for the cookies in the category "Marketing".
cookielawinfo-checkbox-tecnici	1 anno	No description
CookieLawInfoConsent	1 anno	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.