L’A/B Test è uno strumento tramite il quale si testano contemporaneamente due o più versioni di un contenuto (Email, landing page, scheda prodotto…) per determinare quale variante raggiunge i migliori risultati. La versione migliore viene poi solitamente implementata in maniera definitiva.
L’A/B Testing è una delle attività chiave della CRO o Conversion Rate Optimization
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